Color Forecasting Report

After exploring Burberry's history, collections & culture,
I would like to forecast 2010 Burberry's color trend.


For history,
Burberry uses its brand logo color for every collection.
That's beige, brown, black, white, grey & red.
Because these color are the symbol of this brand.
So i guess Burberry would also use some of the symbol color next year.

For S/S collection,
Burberry made more variation in color on clothing.
E.g. 2005, it's very colorful on both women & men's clothing.
For example, yellow, blue, green... to show the vitality of summer.

For F/W collection,
Burberry usually used its symbol color on its clothing.
Because they give us Autumn & Winter feeling.
Also, color which used in F/W are usually duller & darker.

For Culture,
Burberry tends to develop young market this few years.
The clothes become younger & more changeful.
So I think the use of color can also be highly changeable.
May be we can keep the symbol color for main color,,
& add some color that did not use before on accessories/ small parts on clothing.
Or,, change the chroma or value of a hue to give a different mood of every season.

Other aspects,
There are lots of things to affect a brand to use a color in its collection.
For instance, individual deflection,
different moods can be equalled different color.
People are experiencing economic downturn, most of us are under pressure & do not feel happy.
So maybe they will choose darker color instead of bright color.

FORECAST:::::::::::::::

S/S 2010

I will choose some soft & mild color for next year S/S collection.

Because Burberry tends to choose milky color this few years , giving us a relaxing feeling.

I like those color too as new start is needed in spring.

Many people do not feel happy in 2008-09 because of the economy & wars.

We need something which can bring us peace & calmness.

So i think these color may be suitable for Burberry S/S collection next year.

F/W 2010

For 2010 Autumn & Winter, i will choose dark & dull color, just like the past collection of Burberry.

E.g. violet, browwn, black, dark blue..

But it will be too down & sad if we wear these color every day.

So i add claret, beige, blackish green to show energy & power.