Burberry's History

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History

1856Thomas Burberry, a 21-year-old draper’s apprentice, opened a small outfitter’s shop in Basingstoke, Hampshire, England.

1870A commitment to quality and innovation in fabric and outwear design earned Burberry a loyal following.

By 1870, the shop had grown to an ‘emporium’.

1880Gabardine – the breathable, weatherproof and tearproof fabric developed by Burberry – was introduced in 1880.

1891Now trading as Thomas Burberry & Sons, the business opened a shop in the West End of London at 30 Haymarket.1895Burberry developed the Tielocken, the predecessor of the trench coat, which was adopted by British officers during the Boer War.

1901The Equestrian Knight trademark appeared for the first time accompanied by the Latin word ‘Prorsum’, meaning forwards.

1911Equipped by Burberry, the Norwegian explorer Captain Roald Amundsen became the first man to reach the South Pole.1914Commissioned by the War Office to adapt its earlier officer’s coat for new combat requirements, Burberry added epaulettes and ‘D’ rings, and the ‘trench coat’ was born.1920The Burberry Check, registered as a trademark, was introduced as a lining to the trench coat in the 1920s.

1955Burberry was awarded a Royal Warrant by Her Majesty Queen Elizabeth II.1989A second Royal Warrant was granted to Burberry in 1989 by HRH The Prince of Wales.

2002Burberry launched its exclusive ‘Art of the Trench’ made to order trench coat service.TodayBurberry is an internationally recognised luxury brand with a worldwide distribution network.There are some overview of burberry too!We can see that Burberry develop by Thomas Burberry in 1856.We can know more about its developing!The pastBurberry was founded in 1856, when Thomas Burberry constructed his first outerwear pieces for the local sportsmen of Basingstoke, England. In the century and a half since then, Burberry has come to represent the standard for quality and style in outerwear, anchored by its iconic trench coats, now legendary the world over.As early as the beginning of the twentieth century, Burberry was operating stores in Paris, London and Buenos Aires; its clientele have been international for over a century, evidence of the brand’s appeal and cachet across cultures.Throughout the decades Burberry has continued to honour the brand’s defining elements and legacy, while tailoring its products to meet the needs of present consumers:Authentic British heritage, rooted in the integrity of outerwearBroad consumer appeal, across genders and generationsGlobally recognised icon portfolio – the trench coat, trademark check and the Prorsum horse logo

The presentIn 2007 Burberry was listed by Interbrand among the 100 most valuable global brands. Looking forward to the next chapter, management continue to build on the brand and its outstanding platform:Unique democratic positioning in the luxury sectorMulti-category competence: womenswear, menswear, non-apparel – with innovative, functional outerwear at the coreGlobal reach with a balance across geographiesChannel expertise in retail, wholesale and licensingA unified, seasoned management teamThe team remains acutely aware of the brand’s heritage and the associated responsibility while mindful of emerging market trends, rising new economies and changing consumer demands.The following pages outline Burberry’s strategy through the lens of the five strategic themes:Leveraging the franchiseIntensifying non-apparel developmentAccelerating retail-led growthInvesting in under-penetrated marketsPursuing operational excellence.