Burberry's History

(copy from 08144175d)


History

1856Thomas Burberry, a 21-year-old draper’s apprentice, opened a small outfitter’s shop in Basingstoke, Hampshire, England.

1870A commitment to quality and innovation in fabric and outwear design earned Burberry a loyal following.

By 1870, the shop had grown to an ‘emporium’.

1880Gabardine – the breathable, weatherproof and tearproof fabric developed by Burberry – was introduced in 1880.

1891Now trading as Thomas Burberry & Sons, the business opened a shop in the West End of London at 30 Haymarket.1895Burberry developed the Tielocken, the predecessor of the trench coat, which was adopted by British officers during the Boer War.

1901The Equestrian Knight trademark appeared for the first time accompanied by the Latin word ‘Prorsum’, meaning forwards.

1911Equipped by Burberry, the Norwegian explorer Captain Roald Amundsen became the first man to reach the South Pole.1914Commissioned by the War Office to adapt its earlier officer’s coat for new combat requirements, Burberry added epaulettes and ‘D’ rings, and the ‘trench coat’ was born.1920The Burberry Check, registered as a trademark, was introduced as a lining to the trench coat in the 1920s.

1955Burberry was awarded a Royal Warrant by Her Majesty Queen Elizabeth II.1989A second Royal Warrant was granted to Burberry in 1989 by HRH The Prince of Wales.

2002Burberry launched its exclusive ‘Art of the Trench’ made to order trench coat service.TodayBurberry is an internationally recognised luxury brand with a worldwide distribution network.There are some overview of burberry too!We can see that Burberry develop by Thomas Burberry in 1856.We can know more about its developing!The pastBurberry was founded in 1856, when Thomas Burberry constructed his first outerwear pieces for the local sportsmen of Basingstoke, England. In the century and a half since then, Burberry has come to represent the standard for quality and style in outerwear, anchored by its iconic trench coats, now legendary the world over.As early as the beginning of the twentieth century, Burberry was operating stores in Paris, London and Buenos Aires; its clientele have been international for over a century, evidence of the brand’s appeal and cachet across cultures.Throughout the decades Burberry has continued to honour the brand’s defining elements and legacy, while tailoring its products to meet the needs of present consumers:Authentic British heritage, rooted in the integrity of outerwearBroad consumer appeal, across genders and generationsGlobally recognised icon portfolio – the trench coat, trademark check and the Prorsum horse logo

The presentIn 2007 Burberry was listed by Interbrand among the 100 most valuable global brands. Looking forward to the next chapter, management continue to build on the brand and its outstanding platform:Unique democratic positioning in the luxury sectorMulti-category competence: womenswear, menswear, non-apparel – with innovative, functional outerwear at the coreGlobal reach with a balance across geographiesChannel expertise in retail, wholesale and licensingA unified, seasoned management teamThe team remains acutely aware of the brand’s heritage and the associated responsibility while mindful of emerging market trends, rising new economies and changing consumer demands.The following pages outline Burberry’s strategy through the lens of the five strategic themes:Leveraging the franchiseIntensifying non-apparel developmentAccelerating retail-led growthInvesting in under-penetrated marketsPursuing operational excellence.

S/S 2

2006*

For 2006,

I discover that Burberry mainly used natural color for its collection.
E.g. beige, green, brown, black, etc.

These colour are suitable for summer clothing because they are from nature.
We can easily find them around us every time, everywhere.
Also, these colour give comfortable & relaxing feelings to people.

Burberry created a soft & vigorous spring/summer in 2006!

I LIKE THIS BAG

S/S 1

Now, i will analysis Burberry's 2005-2009 Spring/Summer Collection. So i can predict 2010 S/S collection of burberry.



2005*

i chose a few photos which are fantastic(*v*) from that year's fashion show.

big contrast of color.
Triad(??)

different tone between this 4 clothes & above.
but most of the color is just changed the chroma.
chroma becomes higher!

the components of a collection:
*clothes

*accessories

*brand identity
>>infuse it all with a sense of lightness, as well as originality.

Those qualities played throughout 2005's show.
In the face-powder-pink leather trench, blue-and-white patchwork quilted linen skirts, fine-striped yellow-and-white knits, and even in the experimental volume of looped-up dresses. Behind all that seemingly casual ease, though, is an impressively thought-out sense of continuity.

Colour Theory

Hue

Hue identifies the general family of a color, such as red, yellow, blue or green. The traditional color wheel is made up of twelve color families: red, red-orange, orange, yellow-orange, yellow, yellow-green, green, blue-green, blue-red-violet, violet and blue-violet.

Color Wheel
Colors on the opposite side of the wheel from each other are called complementary colors. In combination, these create striking contrasts. For less contrast, choose colors next to each other on the color wheel, which are called analogous colors. Choosing colors of different tints within one color family creates a monochromatic color scheme.

Warm or Cool?
Different colors in the same family may be described as being "warm" or "cool." Colors with yellow undertones will seem warmer, while the same color with blue or red undertones will appear cool. Cool colors - blue, green, violet - invite relaxation and thought. Warm colors - red, orange, yellow - encourage conversation and play. Sherwin-Williams color experts suggest using both warm and cool colors in rooms where you desire balance and variety.

Value
Value describes how light or dark a specific color may be. On Sherwin-Williams color strips, lighter values are at the top, mid-tone values are in the middle and darker values are at the bottom. When you combine colors from a single color strip, you're creating a monochromatic color scheme - perfect for creating a sophisticated, spacious look in a single room.

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